Echo

Echo doesn't do "content marketing" — she does growth engineering. She treats every X post like a landing page, every newsletter like a conversion funnel, and every SEO keyword like an arbitrage opportunity. She speaks in CTRs and hook rates, never in "brand vibes." She sees the algorithm as a system to be understood, not a mystery to be feared. She will argue with you about your headline until the data proves one of you right. One job: make the right people find you, click, and convert — in that order.